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Trade Serve International

Trade Serve International (Private) Limited is registered with Securities and Exchange Commission of Pakistan’s Islamabad registry office on 28 August 2002. The company deals with establishing network of FM radio broadcasting stations in Pakistan, according to company’s Memorandum of Association.

 

The owner of the company Muhammad Imran communicated that this proprietor firm first engaged in government sector supplies / tenders / indenting from 1999-2002. After remaining in business for three years and making a successful turnover of PKR 40 million (US$ 0.77 million), this proprietor firm was rolled back owing mostly to the alleged “corrupt practices in Public Sector procurements of Pakistan”. After changing the firm to a private limited company, Trade Serve International Pvt. Ltd. won four FM Radio licenses in major cities of Karachi, Lahore, Faisalabad and Multan. The company is successfully operating Pakistan’s popular FM Radio Network in Karachi, Islamabad, Lahore, Faisalabad and Multan for the last 16 years, 2004-2019.

Currently, employing over 250 individuals in five cities (including Islamabad), the company has growth plans to expand to Gujranawala, Sargodha, Nowshehra, Dadu, Mundi Bahawaldin, Kasur, Khushab, Kohat and Zairat during the next two years. This expansion would enhance the company’s Radio Revenue to PKR 400 million plus (US$ 2.4 million) per annum, according to Muhammad Imran.

Key facts

Business Form

Private

Legal Form

Limited liability company.

Business Sectors

Radio Broadcasting

Ownership

Individual Owner

Muhammad Imran Bajwa

Muhammad Imran, the founder of the FM 103 radio station, is a graduate of Science B.Sc. (Double Maths / Physics) from the University of Punjab besides taking courses in B.Sc. (Electric Engineering) from Pakistan Air Force College of Aeronautical Engineering (1983-1988) after doing matriculation from Pakistan Air Force Intermediate College Sargodha (1980). After the studies, Imran worked as a journalist in Pakistan’s leading news organizations like, The Muslim (Islamabad), The Frontier Post (Islamabad) and weekly The Friday Times (Lahore) from 1988-1993. In this short stunt in media reporting/writing, Imran won the country’s Best Investigative Journalist (English) award from All Pakistan Newspaper Society in 1990 along with the Prime Minister’s award for the same category.

75%

Fatima Zahra

There is no information available about Fatima Zahra. However, in certified documents MOM Pakistan obtained from Securities and Exchange Commission of Pakistan (SECP) she shares address of Muhammad Imran which makes it very likely that both are related or come from same family.

25%
Media Outlets
Other Media Outlets

Other Radio Outlets

Mast FM 103 Karachi (Missing Data)

Other Online Outlets

http://www.mast103.com/

Facts

Media Business

Radio Broadcasting

Trade Serve International (Private) Limited

General Information

Founding Year

2002

Affiliated Interests Founder

Muhammad Imran, the founder of the FM 103 radio station, is a graduate of Science B.Sc. (Double Maths / Physics) from the University of Punjab besides taking courses in B.Sc. (Electric Engineering) from Pakistan Air Force College of Aeronautical Engineering (1983-1988) after doing matriculation from Pakistan Air Force Intermediate College Sargodha (1980). After the studies, Imran worked as a journalist in Pakistan’s leading news organizations like, The Muslim (Islamabad), The Frontier Post (Islamabad) and weekly The Friday Times (Lahore) from 1988-1993. In this short stunt in media reporting/writing, Imran won the country’s Best Investigative Journalist (English) award from All Pakistan Newspaper Society in 1990 along with the Prime Minister’s award for the same category.

Employees

107

Contact

Regency Plaza, Mini Market, Gulberg II, Lahore.

Phone: +92(0)42-35755383

Email: admin@mast103.com

Website: www.mast103.com

Tax/ ID Number

1553827-3

Financial Information

Revenue (Financial Data/ Optional)

USD 0.673 Million / PKR 74 Million (2017-18)

Operating Profit (in Mill. $)

USD 0.32 Million / PKR 35.7 Million (2017-18)

Advertising (in % of total funding)

1

Management

Executive Board

Missing Data

Further Information

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Meta Data

The station was sent information request on 23 January 2019 through a courier company as well as by email. The media outlet responded through Mr ‘Arshad Siddiqui’ promptly the same day and promised to share requested information soon. However, the outlet sharing partial requested information was received on 20 February 2019 through email after a reminder was couriered on 15 February 2019 and emailed on 17 February 2019. Muhammad Imran is the first FM radio network’s owner who responded to MOM Pakistan’s request for personal profile and photo.

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